How to Use Restaurant Menu Engineering Matrix

Imagine this scenario, you’ve been running a restaurant for six months and you’re wondering why the bottom-line isn’t that good. You’ve calculated all of your fixed & variable expenses and have noticed that your revenue should have been enough to earn a profit. It’s quite possible that the cost to make your food products are […]

How To Grow A Food Business On Instagram

Growing a food business or restaurant requires ongoing promotional activities to market it so it’s always in your audience’s minds. One of the best ways to do this is to leverage photo-sharing social media platforms like Instagram. With 4.48 billion people using social media worldwide in 2021, it goes without saying that you cannot dismiss […]

How To Use Menu Engineering To Increase Your Profits

The food and restaurant business is a highly competitive one. Hence, entrepreneurs and marketers in this field are always thinking of ways to differentiate. Experts will tell you that the devil is in the details. So with restaurant marketing, your best strategies aren’t always “out there,” but in your current practices. Take your restaurant menu […]

How To Automate Food Cost Calculation

Miscalculated food cost percentages and high food costs are among the top 10 reasons why restaurants fail to survive. If you are still calculating your food costs manually, you risk making mistakes that would be difficult to recover from. In this article, we will talk about  -how to get started with food cost calculation, -how […]