How to Use Restaurant Menu Engineering Matrix

Imagine this scenario, you’ve been running a restaurant for six months and you’re wondering why the bottom-line isn’t that good. You’ve calculated all of your fixed & variable expenses and have noticed that your revenue should have been enough to earn a profit. It’s quite possible that the cost to make your food products are […]

How To Use Menu Engineering To Increase Your Profits

The food and restaurant business is a highly competitive one. Hence, entrepreneurs and marketers in this field are always thinking of ways to differentiate. Experts will tell you that the devil is in the details. So with restaurant marketing, your best strategies aren’t always “out there,” but in your current practices. Take your restaurant menu […]

How to Create Recipes: The Process of Adding New Menu Items

Good ideas can come from unexpected places. However, if you aren’t familiar with some basic rules in the kitchen and what the recipe ideation process looks like, you might forget your ideas very quickly or simply throw away your final dish after applying a wrong food combination. In this article, we are going to cover […]

13 Ways To Apply Menu Engineering For Restaurant Profitability

Menu isn’t just a price list written in black and white. It’s in your hands to design your menu in a way that will encourage your guests to order your most profitable recipes. The process that’s responsible for designing, pricing, and positioning your menu items is called menu engineering. According to Gofrugal, “Menu engineering is […]