Imagine this scenario, you’ve been running a restaurant for six months and you’re wondering why the bottom-line isn’t that good. You’ve calculated all of your fixed & variable expenses and have noticed that your revenue should have been enough to earn a profit. It’s quite possible that the cost to make your food products are […]
The food and restaurant business is a highly competitive one. Hence, entrepreneurs and marketers in this field are always thinking of ways to differentiate. Experts will tell you that the devil is in the details. So with restaurant marketing, your best strategies aren’t always “out there,” but in your current practices. Take your restaurant menu […]
The menu is key to any restaurant’s success, whether it’s a chain or a standalone, large or small. New customers may be drawn in by a unique name, or a fantastic location, but it’s the food that keeps them coming back. Any changes you make to your menu should be carefully examined. With this being […]
The restaurant business tends to get a boost during holidays, as high as up to 306 % percent! People have more free time to spend with loved ones, so naturally, they tend to go out to enjoy a nice dinner somewhere outside. And while the holidays usually bring more business, they also require extra work […]
One of the most important components of menu engineering is profitability analysis. Know how to deal with this aspect of a restaurant business with us.