Most of the restaurateurs predominantly focus on Instagram, Facebook and Twitter, while completely ignoring another powerful medium – LinkedIn.
I have been personally messaging owners to get more active on LinkedIn and you may wonder why. How does it help? Are you thinking “My customers are not in LinkedIn?”.
- As of 2019, they have more than 60M users just out of India. It is estimated to be about 68M now
- About 34M users in the age group of 25-34 and growing
Here are a couple of articles on the internet. Aaron Allen is one of the world’s best restaurant consulting firms. In fact, you should subscribe to their newsletters.
Brandon Hull, a branding and marketing expert, founder of ‘nextrestuarants’ talks about how restaurateurs can leverage the power of LinkedIn and cites a couple of case studies to buttress his arguments.
He says “I’ve learned first-hand that restaurateurs make bad assumptions about LinkedIn. But the assumptions are based on a transactional view of their business. LinkedIn won’t generate a walk-in or online order right now so it’s not quite as worthy of my attention, is the reasoning.”
Some more references that will aid in your decision making.
You don’t have to believe me, but am going to share how some of them are performing in LinkedIn. If you don’t have a page, create one, if you have one, do post your updates. Most of your name searches will throw LinkedIn as the first result over others. LinkedIn has better SEO, compared to Twitter or Facebook.
BBN – 8K followers, regular updates @barbeque
Arbor – 5.5K followers, no regular updates
Chaayos – 17K followers, regular updates
Potful – 1.2K followers, regular updates
BBK – 1.6K followers, regular updates
Chai Point – 17K followers
Apart from regular posts, may I suggest that you actively participate in conversations that are of interest to you? There are ample discussions on cloud kitchens, economics, third party charges, P/Ls. Many VC’s and PE’s post about their investments, why a DoorDash or GrubHub might never become profitable, etc.
You are building a great brand. Make it bigger, better and more visible. Let us know how you leveraged LinkedIn for your restaurant in the comments section.