The food and restaurant business is a highly competitive one. Hence, entrepreneurs and marketers in this field are always thinking of ways to differentiate. Experts will tell you that the devil is in the details. So with restaurant marketing, your best strategies aren’t always “out there,” but in your current practices. Take your restaurant menu […]
Category Archives: Menu Engineering
How to Create Recipes: The Process of Adding New Menu Items
Good ideas can come from unexpected places. However, if you aren’t familiar with some basic rules in the kitchen and what the recipe ideation process looks like, you might forget your ideas very quickly or simply throw away your final dish after applying a wrong food combination. In this article, we are going to cover […]
13 Ways To Apply Menu Engineering For Restaurant Profitability
Menu isn’t just a price list written in black and white. It’s in your hands to design your menu in a way that will encourage your guests to order your most profitable recipes. The process that’s responsible for designing, pricing, and positioning your menu items is called menu engineering. According to Gofrugal, “Menu engineering is […]
How Often To Review Your Menu
The menu is key to any restaurant’s success, whether it’s a chain or a standalone, large or small. New customers may be drawn in by a unique name, or a fantastic location, but it’s the food that keeps them coming back. Any changes you make to your menu should be carefully examined. With this being […]
How To Automate Food Cost Calculation
Miscalculated food cost percentages and high food costs are among the top 10 reasons why restaurants fail to survive. If you are still calculating your food costs manually, you risk making mistakes that would be difficult to recover from. In this article, we will talk about -how to get started with food cost calculation, -how […]